Client Overview
Client: Cleaning Services Company
Industry: A new company providing comprehensive cleaning services for homes, offices, and apartments, with a strong focus on quality and speed.
Initial Situation:
The client was a completely new business with no website or digital presence. They needed an online platform to showcase their services and receive customer booking requests.
The Challenge
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No digital presence for customers to discover the company or request services
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Strong competition from established cleaning companies with optimized websites
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The need to build a new service-based website using WordPress, SEO-friendly, professional, and capable of attracting local customers from scratch
Objectives
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Design a new WordPress website that makes it easy to present services and request them.
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Improve user experience (UI/UX) to ensure clarity and customer engagement.
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Deliver the website within 1–2 months as a fully ready product to start attracting clients.
Strategy
1. Market & UI/UX Analysis
We analyzed competitor cleaning service websites to identify strengths (such as easy booking) and weaknesses (such as cluttered design).
The focus was on a clean, simple user interface using colors like white and light blue to reflect cleanliness.
2. Understanding User Behavior
We studied customer needs, including:
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Clear service descriptions
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Transparent pricing
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Easy communication
We prioritized strong calls to action like “Book Now” buttons and a quick service request form.
3. WordPress Development with SEO Optimization
We built a responsive, fast-loading WordPress website optimized for search engines.
Main Pages:
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Cleaning Services
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Pricing
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About Us
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Contact Us
Target Keywords:
Such as “home cleaning services” and related local search terms.
4. Added Service-Focused Features
Simple Booking System
A form allowing customers to:
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Choose service type (home, office)
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Select a date
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Send the request instantly
Before & After Gallery
Real images showcasing cleaning results to increase trust.
Integrated Live Chat
Instant communication with support before booking.
Tools Used:
Yoast SEO for search optimization and WPForms for booking forms.
5. Testing & Performance Optimization
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Tested on multiple devices for full responsiveness
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Ensured fast loading speed
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Reviewed the full booking journey
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Improved button placement and forms based on user testing
Results After Launch
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The company gained its first professional digital presence within the first month
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The website began receiving real cleaning requests through the booking system
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Easy navigation increased inquiries
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The website became ready to compete in local search results
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The client now has a manageable system to handle services and bookings
Conclusion
This project was not just a website design — it was the creation of a complete digital sales channel for a new service-based business that depends on online bookings.
Want a service website that turns visitors into real clients?
Contact us now for a free consultation.
