Increasing Profits for Majos Store through SEO

Client Overview Client: Magus Website Industry: An e-commerce store specializing in providing Personal Protective Equipment (PPE) and safety apparel such as helmets, gloves, protective masks, and fire-resistant jackets. Location: Saudi Arabia Initial Situation: A newly launched website with no visibility on search engines and almost zero traffic. The Challenge When we took on the task of optimizing Majos’ website, we faced the following challenges:

• Complete absence in search results for keywords like “personal protective equipment” or “work safety apparel.”
• Product descriptions were incomplete and generic, lacking technical details or clear value.
• Technical issues such as slow loading speed, broken links, and poor mobile responsiveness.
• Strong competition from global brands and well-established local stores.

Objectives

1. Boost organic search visibility for keywords related to PPE and safety apparel.
2. Improve product content and fix technical issues to deliver a seamless experience.
3. Position Majos as the #1 destination for PPE in Saudi Arabia within 6–12 months.

Strategy

1. Keyword Research
   • Identified key phrases such as “personal protective equipment in Saudi Arabia” and “safety clothing for factories.”
   • Focused on long-tail keywords like “buy heat-resistant gloves” and “construction safety helmets.”
2. Technical Fixes & Site Optimization
   • Reduced loading time from 7 seconds to under 2 seconds by optimizing server performance and compressing images.
   • Fixed broken links and restructured pages for better navigation.
   • Enhanced mobile compatibility to ensure a smooth user experience.
3. Comprehensive Product Content Development
   • Rewrote product descriptions from scratch; instead of generic lines like “high-quality safety gloves,” we added technical details such as “heat-resistant gloves up to 300°C, made of Kevlar, ideal for welding.”
   • Added comparison tables, detailed specifications, and usage tips to guide customers.
   • Introduced an FAQ section for each product addressing common queries like “Is this helmet OSHA certified?”
4. Manual Backlink Building
   • Conducted a high-quality manual backlink campaign through direct outreach, raising Domain Authority from 0 to 11.
   • Published guest posts on reputable sites such as occupational safety blogs and Saudi industry platforms, with articles like “The Importance of PPE in Hazardous Work Environments” linking back to Majos.
5. User Experience Enhancements
   • Introduced advanced filters allowing customers to search products by industry (construction, oil & gas) or protection level.
   • Added instant customer support via WhatsApp for quick inquiries.

Results After 6 months of consistent efforts, Majos achieved:

• Top search rankings: Reached #1 in Google results for keywords like “workwear” and “safety clothing in Saudi Arabia.”
• Increase in organic traffic: Traffic grew from 0 to 1,500 monthly visitors thanks to optimized content and strong backlinks.
• Sales growth: Sales increased by 120%, with repeat orders from construction companies and factories.
• Competitive advantage: Majos became the #1 choice for safety apparel in Saudi Arabia, surpassing both local and global competitors.
• Improved conversion rates: Conversion rate rose from 1% to 4% due to better product content and enhanced browsing experience.

If you’re looking to achieve similar results for your e-commerce business, contact us today! Get a free audit of your website and competitors to boost your sales and dominate your market.