Client Overview

Client: Halwa Water Store
Activity: An e-commerce store specialized in selling bottled water, including small bottles and large water gallons, with high quality for individuals and shops in the Kingdom of Saudi Arabia.
Location: Kingdom of Saudi Arabia
Initial Status: A newly launched website built from scratch with no presence in search engines and no significant sales.

The Challenge

When we started working with Halwa Water, we faced the following challenges:

• Intense competition from well-known water brands such as Nova, Hana, and Aquafina, which dominate the bottled and gallon water market.
• Difficulty convincing customers to buy bottled water from a new store instead of established traditional brands.
• Lack of a clear competitive advantage for the website at the beginning compared to competitors.
• The need for an innovative strategy to increase sales in a crowded and highly competitive market.

Objectives

1. Analyze competitors to build a strategy that outperforms them in digital visibility and the bottled water market.
2. Increase sales of bottled water and water gallons by attracting new customers.
3. Make Halwa Water the preferred choice for purchasing bottled water in Saudi Arabia within 6–12 months.

Strategy

1. Competitor Analysis and Outperformance Plan

• Studied major competitors such as Nova and Hana to identify the keywords they dominate, including “bottled water,” “water bottles,” and “home water gallons.”
• Targeted these keywords while adding local modifiers such as “best bottled water in Saudi Arabia” and “pure water gallons at affordable prices” to outperform them.

2. Technical Website Optimization

• Improved website loading speed to be faster than competitors, with a smooth browsing experience on both mobile and desktop.
• Created a clear product structure such as “330 ml bottles” and “5-gallon water containers” to make product selection easier.

3. Content That Highlights Quality and Beats Competitors

• Created brand pages such as “Halwa Water: Purity Delivered to You” explaining the purification process and water source, outperforming competitors who lack such details.
• Added a content section titled “Quick Tips” featuring topics like “How many water bottles do you need daily?” and “Benefits of large water gallons for home use” to attract customers.
• Introduced a comparison table showing why Halwa Water is better than others in terms of purity and price.

4. Targeted Backlink Campaign

• Published guest posts on Saudi health and lifestyle websites such as “How to Choose the Best Bottled Water?” with links pointing to Halwa Water.
• Built manual backlinks from trusted e-commerce and industry-related websites to increase credibility.

5. Enhancing Customer Experience to Boost Sales

• Added offers like “Buy a carton of bottles and save” and “Monthly water gallon subscription” with competitive pricing.
• Provided fast delivery within 24 hours, a key advantage over some competitors.

Results

After just 3 months of intensive work, Halwa Water Store achieved the following results:

• Outperforming competitors: Ranked at the top of search results for keywords such as “water bottles,” “home water gallons,” and “best bottled water in Saudi Arabia,” surpassing major competitors.
• Organic traffic growth: Increased monthly visits from 0 to 1,000 visitors, with strong demand for bottled water and gallon offers.
• Sales growth: Sales increased by 98%, with noticeable growth in carton orders and monthly gallon subscriptions.
• Strong market position: Halwa Water became the preferred choice for purchasing bottled water in Saudi Arabia thanks to quality and fast delivery.
• Improved conversion rate: Conversion rate increased from 1.8% to 4.2% due to competitive offers and an easy purchasing process.

If you aspire to achieve similar results for your e-commerce store, contact us now
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