Client OverviewClient: Real Estate Company
Activity: A new company offering real estate sales and rental services (apartments, villas, land), focusing on providing diverse options for clients.
Initial Situation: The client was a brand-new company with no website or digital presence, seeking a platform to showcase properties and receive client inquiries.
The Challenge
• Complete absence of a digital presence to allow clients to browse properties or contact the company.
• Competition from established real estate companies with advanced websites.
• The need to design a new real estate WordPress website, SEO-friendly, executed quickly within two months.
The Goals
Design a new real estate WordPress website that attractively displays properties and simplifies communication.
Enhance user experience (UI/UX) to ensure easy property search and interaction.
Deliver the website within two months as a fully functional product ready to attract clients.
The Strategy
UI/UX Market Analysis
Analyzed competitors’ real estate websites to identify strengths (e.g., fast search) and weaknesses (e.g., complex design).
Focused on a modern, elegant user interface (UI) with trust-inspiring colors like white and gold.
User Behavior Study
Researched client needs, such as searching properties by location or price and viewing clear images.
Prioritized features like a “Browse Offers” button and an instant inquiry form.
WordPress Website Design with SEO Compatibility
Designed a responsive WordPress website with a custom, fast-loading, SEO-friendly theme.
Created main pages like “Properties for Sale,” “Properties for Rent,” and “Contact Us,” optimized with keywords like “real estate for sale in Saudi Arabia.”
Added real estate features:
Property Search Engine: A tool allowing clients to filter properties by type (apartment, villa), price, and location.
Interactive Photo Gallery: High-quality property images with a zoom feature.
Dynamic Map: An embedded map showing property locations to simplify selection.
Used plugins like Yoast SEO for optimization and WP Property for managing listings.
Testing
Tested the website across devices to ensure smooth functionality of the search engine and map.
Conducted tests with potential clients to improve load speed and offer clarity.
Website Delivery to the Client
Delivered the new website within two months with an easy-to-use WordPress dashboard and a guide for managing properties and content.
Provided brief training for the client to add new properties and update offers using WordPress.
The ResultsAfter delivering the website in two months:
• Rapid Launch: The website became the company’s primary digital storefront with a professional, SEO-friendly design.
• Client Attraction: The site began receiving inquiries via the search engine and contact form.
• Enhanced User Experience: The client praised the modern design and easy navigation between properties.
• Strong SEO Foundation: The website was primed for search engine visibility due to optimizations.
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