Client Overview Client: Majous Industry: Online store specializing in personal protective equipment (PPE) and protective clothing, including helmets, gloves, face masks, and fire-resistant jackets. Location: Saudi Arabia Initial Status: A newly launched website with almost no search visibility or visitors. ChallengesWhen we took on Majous’ website SEO, we faced the
Client Overview Client: Halwa Water Store Activity: An e-commerce store specialized in selling bottled water, including small bottles and large water gallons, with high quality for individuals and shops in the Kingdom of Saudi Arabia. Location: Kingdom of Saudi Arabia Initial Status: A newly launched website built from scratch
Client Overview Client: Abdul Ghani Store Industry: Online store specializing in gold jewelry, including rings, necklaces, bracelets, and luxury sets. Location: Saudi Arabia Initial Status: A newly launched website with no prior search presence or traffic. ChallengesWhen we started working with Abdul Ghani Store, we faced the following challenges: A
Company Overview Company: Aqdi Platform Activity: An electronic platform providing digital contract services, with a focus on electronic rental contracts in Saudi Arabia. Location: Kingdom of Saudi Arabia Initial Status: A new website with no prior search engine rankings and almost zero traffic at the start of the project.
Client Overview Client: Abaar Industry: Online platform specializing in home water delivery services in Saudi Arabia, focusing on providing high-quality drinking water. Location: Saudi Arabia Initial Status: The website was moderately established and had some prior SEO work, but it was not ranking first for target keywords like “best drinking
Client Overview Client: Halwa Water Store Activity: An e-commerce store specialized in selling bottled water, including small bottles and large water gallons, with high quality for individuals and shops in the Kingdom of Saudi Arabia. Location: Kingdom of Saudi Arabia Initial Status: A newly launched website built from scratch with
Transforming Aqdi into the #1 Destination for Electronic Contracts in Saudi Arabia — Through SEO Only Company Overview Company: Aqdi Platform Activity: An electronic platform providing digital contract services, with a focus on electronic rental contracts in Saudi Arabia. Location: Kingdom of Saudi Arabia Initial Status: A new website with
The Battle for Riyadh’s Digital Territory Riyadh is transforming. Under Vision 2030, the Saudi capital has evolved from a quiet administrative hub into a global business powerhouse. New districts are rising, mega-projects are launching, and consumer behavior is shifting entirely to digital channels. For business owners in Riyadh, this growth presents a double-edged sword. The customer base is larger than ever, but so is the competition. Whether you operate a luxury showroom in Al Tahlia, a medical center in Al Nakhil, or a legal consultancy in the King Abdullah Financial District (KAFD), traditional marketing is no longer enough. When a potential client in Riyadh pulls out their smartphone and searches for “best dermatology clinic near me” or “top real estate agent North Riyadh,” a battle takes place in milliseconds. Google’s algorithms scan thousands of signals to decide which three businesses deserve to be displayed in the Local Pack (the map interface at the top of search results). If your business is not in those top three spots, you are invisible to nearly 46% of high-intent searchers. This guide is not a basic overview. It is a comprehensive, technical, and strategic deep dive into Local SEO in Riyadh. Brought to you by DigitalZeup, this is the blueprint we use to turn local businesses into market leaders. Part 1: Decoding the Riyadh Market & Search Behavior To rank in Riyadh, you must understand the unique psychology and behavior of the user in Saudi Arabia. Generic “Western” SEO tactics often fail here because they ignore the local context. 1. The Mobile-First Kingdom Saudi Arabia has one of the highest smartphone penetration rates in the world (approaching 98%). In Riyadh, the desktop is dead for local discovery. Implication: Your “Local SEO” strategy is actually a “Mobile User Experience” strategy. If your site takes more than 3 seconds to load on a 5G network in Riyadh, Google will drop your rankings, assuming your business provides a poor user experience. 2. The “Near Me” Explosion The geography of Riyadh—a sprawling city designed for cars—makes proximity crucial. Search volume for “Near me” queries (e.g., “coffee shop near me open now”) has surged. The Commuter Economy: Users often search while commuting. They want results that are on their route. Optimizing for “Driving Directions” is just as important as optimizing for clicks. 3. The Bilingual Complexity Riyadh is a cosmopolitan hub. Your SEO strategy must account for three distinct linguistic behaviors: Native Arabic Searches: High volume, culturally specific phrasing (e.g., “أفضل بوفيه مفتوح بالرياض”). English Expat Searches: High commercial intent, often looking for premium services (e.g., “International schools in Riyadh”). Arabized English (Franco/Arabizi): While less common in formal search, brand names are often searched in Arabic script but phonetically (e.g., writing “Kavaleri” as “كفاليري”). Part 2: How Google Maps Actually Works (The 3 Ranking Factors) Before we fix your site, you need to understand the algorithm. Google explicitly states three factors determine local ranking. Here is how Digital Zeup optimizes for each in the context of Riyadh. 1. Relevance What it is: Does your business provide exactly what the user is looking for? The DigitalZeup Fix: If you are a “Dentist,” but the user searches for “Dental Implants,” you might not rank unless your content specifically mentions implants. We build “Content Silos” on your website to cover every specific service you offer, signaling to Google that you are relevant for niche queries, not just broad ones. 2. Distance What it is: How far is the user from your location? The DigitalZeup Fix: We cannot move your office, but we can verify your coordinates. We ensure your pin placement on Google Maps is precise down to the meter. This is crucial in Riyadh, where a misplaced pin can send a customer to the wrong side of a highway exit, resulting in a lost sale. 3. Prominence What it is: How popular and trustworthy is your business? The Digital Zeup Fix: This is the most controllable factor. It is built through citations (mentions of your business online), review volume, and average star rating. In Riyadh, “Social Proof” is currency. A business with 4.9 stars is viewed significantly more favorably than one with 4.2. Part 3: The DigitalZeup Execution Framework We don’t believe in guesswork. To dominate Local SEO in Riyadh, we implement a rigorous 4-stage framework. Phase 1: Google Business Profile (GBP) Perfection Your Google Business Profile is your digital storefront. Most businesses claim it and forget it. We treat it as a dynamic conversion engine. Category Engineering Primary Category: This defines your main label. Secondary Categories: This is where the magic happens. A “Gym” should also be listed as a “Fitness Center,” “Personal Trainer,” and “Wellness Program.” We analyze your top 5 competitors in Riyadh to find the “Gap Categories” they are missing. The Attribute Advantage Riyadh consumers have specific needs. We optimize your profile attributes to answer them before the user even clicks: Is there a women-only section? (Crucial for salons/gyms). Is there valet parking? (Vital for restaurants in congested areas like Olaya). Is it wheelchair accessible? Halal certified? (Default, but relevant for niche food imports). Visual Localization Stock photos kill trust. We upload high-resolution, geo-tagged photos of your actual premises in Riyadh. We label files with keywords (e.g., luxury-spa-riyadh-front-desk.jpg) before uploading. This helps Google’s AI “read” the image and associate it with the location. Phase 2: Technical On-Page Localization Your website and your map listing must talk to each other. Local Business Schema (JSON-LD) This is the “secret sauce.” We inject a specific code into your website header that tells Google bots: “This business is located at [Coordinates]. It serves [Riyadh]. Its price range is [$$$]. It is open [24/7].” This disambiguates your business from others with similar names. District-Specific Landing Pages If you serve all of Riyadh, a single “Contact Us” page isn’t enough. We create dedicated pages for key districts to capture hyper-local traffic: SEO for Real Estate: “Villas for sale in Al Malqa” vs “Apartments in Hittin.” SEO for Logistics: “Movers in East Riyadh”
Transforming Aqdi into the #1 Destination for Electronic Contracts in Saudi Arabia — Through SEO Only Company Overview Company: Aqdi Platform Activity: An electronic platform providing digital contract services, with a focus on electronic rental contracts in Saudi Arabia. Location: Kingdom of Saudi Arabia Initial Status: A new website with no prior search engine rankings and almost zero traffic at the start of the project. The Challenge When we began working with Aqdi, the website faced the following challenges: No visibility in search results for core keywords such as “Electronic Rental Contract” and “Rental Contract.” Limited content that was not optimized for search engines. Strong competition from government platforms such as the Ejar Network and other similar service providers. A user experience that required improvement to simplify the contract creation process. Objectives Increase organic visibility in search engines for targeted keywords. Improve user experience to make the platform easier and more attractive to use. Reach the first position after the Ejar Network as the preferred destination for electronic contracts in Saudi Arabia within 6–12 months. Strategy Keyword Research Focused on two primary keywords: “Electronic Rental Contract” and “Rental Contract,” along with related terms such as “Saudi Rental Contract” and “How to Create an Electronic Rental Contract.” Targeted long-tail keywords like “Electronic rental contract for apartments in Saudi Arabia” to attract highly specific audiences. Added supporting topics such as Citizen Account, highlighting that one of its requirements is having a registered rental contract. Technical SEO Optimization Improved website loading speed using modern technologies and file compression techniques. Created an XML Sitemap and fixed technical errors. Ensured full mobile responsiveness to meet user needs. High-Quality Content Creation Added an educational section featuring articles such as “Your Guide to Creating an Electronic Rental Contract in 5 Minutes” and “The Difference Between Traditional and Electronic Rental Contracts.” Used keywords strategically to strengthen search rankings. Backlink Building Collaborated with Saudi legal and real estate blogs to publish sponsored articles. Acquired backlinks from trusted websites in the real estate and digital services sectors. User Experience (UX) Enhancement Introduced a simple interface with clear steps for contract creation. Provided live chat support to assist users in real time. Results After only 9 months of continuous work, Aqdi achieved the following results: First-page rankings: Secured second place directly after the Ejar Network for keywords such as “Electronic Rental Contract” and “Rental Contract.” Organic traffic growth: Increased monthly search traffic from 0 to 5,000 visitors. Usage growth: The number of contracts created through the platform increased by 250% due to reaching new users. Complete competitive edge: Aqdi became the top choice after Ejar for individuals and businesses seeking fast and reliable electronic contract solutions. Improved metrics: User retention rate increased by 40% thanks to the enhanced user experience. If you aspire to achieve similar results for your e-commerce store, contact us now and get a free analysis of your website and competitors to boost your sales and dominate the market 🚀
Client Overview Client: Halwa Water Store Activity: An e-commerce store specialized in selling bottled water, including small bottles and large water gallons, with high quality for individuals and shops in the Kingdom of Saudi Arabia. Location: Kingdom of Saudi Arabia Initial Status: A newly launched website built from scratch with no presence in search engines and no significant sales. The Challenge When we started working with Halwa Water, we faced the following challenges: Intense competition from well-known water brands such as Nova, Hana, and Aquafina, which dominate the bottled and gallon water market. Difficulty convincing customers to buy bottled water from a new store instead of established traditional brands. Lack of a clear competitive advantage for the website at the beginning compared to competitors. The need for an innovative strategy to increase sales in a crowded and highly competitive market. Objectives Analyze competitors to build a strategy that outperforms them in digital visibility and the bottled water market. Increase sales of bottled water and water gallons by attracting new customers. Make Halwa Water the preferred choice for purchasing bottled water in Saudi Arabia within 6–12 months. Strategy Competitor Analysis and Outperformance Plan Studied major competitors such as Nova and Hana to identify the keywords they dominate, including “bottled water,” “water bottles,” and “home water gallons.” Targeted these keywords while adding local modifiers such as “best bottled water in Saudi Arabia” and “pure water gallons at affordable prices” to outperform them. Technical Website Optimization Improved website loading speed to be faster than competitors, with a smooth browsing experience on both mobile and desktop. Created a clear product structure such as “330 ml bottles” and “5-gallon water containers” to make product selection easier. Content That Highlights Quality and Beats Competitors Created brand pages such as “Halwa Water: Purity Delivered to You” explaining the purification process and water source, outperforming competitors who lack such details. Added a content section titled “Quick Tips” featuring topics like “How many water bottles do you need daily?” and “Benefits of large water gallons for home use” to attract customers. Introduced a comparison table showing why Halwa Water is better than others in terms of purity and price. Targeted Backlink Campaign Published guest posts on Saudi health and lifestyle websites such as “How to Choose the Best Bottled Water?” with links pointing to Halwa Water. Built manual backlinks from trusted e-commerce and industry-related websites to increase credibility. Enhancing Customer Experience to Boost Sales Added offers like “Buy a carton of bottles and save” and “Monthly water gallon subscription” with competitive pricing. Provided fast delivery within 24 hours, a key advantage over some competitors. Results After just 3 months of intensive work, Halwa Water Store achieved the following results: Outperforming competitors: Ranked at the top of search results for keywords such as “water bottles,” “home water gallons,” and “best bottled water in Saudi Arabia,” surpassing major competitors. Organic traffic growth: Increased monthly visits from 0 to 1,000 visitors, with strong demand for bottled water and gallon offers. Sales growth: Sales increased by 98%, with noticeable growth in carton orders and monthly gallon subscriptions. Strong market position: Halwa Water became the preferred choice for purchasing bottled water in Saudi Arabia thanks to quality and fast delivery. Improved conversion rate: Conversion rate increased from 1.8% to 4.2% due to competitive offers and an easy purchasing process. If you aspire to achieve similar results for your e-commerce store, contact us now and get a free analysis of your website and competitors to boost your sales and dominate the market 🚀
