Client Overview

• Business: A restaurant specializing in seafood such as shrimp, grilled fish, and crab dishes, offering indoor and outdoor seating.

• Location: Al-Raja District, Riyadh, Saudi Arabia

• Initial Status: The website had initial traffic (~1,000 monthly visitors) but was not listed in the Google Maps Local Pack for searches like “Seafood restaurants Riyadh” or “Best shrimp in Al-Raja,” ranking around positions 5–7.

Challenges

• Strong competition from well-known seafood restaurants dominating local search and Google Maps.

• Google Business Profile was partially optimized but lacked active engagement and regular updates.

• Website content was not targeted for local SEO, with moderate loading speed (3 seconds).

• Existing traffic did not translate into sufficient sales due to low visibility on Maps.

Goals

1. Rank within the top 3 results in Google Maps (Local Pack) for local seafood-related keywords.

2. Increase organic traffic and sales by leveraging initial results.

3. Establish the restaurant as a top seafood destination in Riyadh within 6–12 months.

Strategy

1. Google Business Profile Optimization

   • Updated the profile with accurate details: address (Al-Raja, King Abdullah Road), working hours, and categories like “Seafood Restaurant” and “Seafood.”

   • Added 30 professional photos of dishes (grilled shrimp, fried fish) and outdoor seating, optimized with keywords like “Seafood Riyadh.”

   • Activated the “Posts” feature to publish weekly promotions such as “Free shrimp dish with orders over 100 SAR.”

2. Competitor and Keyword Analysis

   • Analyzed competitors’ Google Business profiles to identify the keywords they rank for (e.g., “Seafood restaurants Riyadh” and “Shrimp Al-Raja”).

   • Targeted local keywords like “Best seafood restaurant in Al-Raja,” “Seafood near me,” and “Grilled fish Riyadh” based on search volume and customer intent.

3. Effective Review Collection

   • Launched a review campaign via QR codes on menus with incentives (free dessert for submitting a review).

   • Responded to reviews within 12 hours using phrases like “Thank you for visiting our seafood restaurant in Al-Raja” to boost SEO.

4. Website Optimization

   • Improved loading speed to 1.2 seconds by optimizing code and compressing images.

   • Created dedicated pages like “Our Restaurant in Al-Raja – Fresh Seafood” optimized with local keywords and H1/H2 headings.

   • Added Schema Markup for “Restaurant” with address and menu data to improve visibility.

5. Targeted Local Backlinks

   • Built manual backlinks targeting local keywords, such as posts on Saudi food blogs titled “Best Seafood Restaurants in Riyadh” linking to the restaurant.

   • Listed the restaurant in local directories like “Riyadh Directory” and “TripAdvisor” with links including “Seafood Al-Raja.”

Results
After 12 months, the restaurant achieved:

• Google Maps Visibility: Ranked 1st in the Local Pack for “Seafood restaurants Riyadh” and 2nd for “Shrimp Al-Raja.”

• Traffic Growth: Monthly traffic increased from 1,000 to 6,000 visitors through local SEO.

• Sales Growth: Sales rose by 270% due to higher Google Maps visibility and online orders.

• Reviews: Received 220 reviews with an average rating of 4.8 stars, boosting trust and visibility.

• Local Dominance: Became the top choice for seafood lovers in Al-Raja.

Conclusion
By leveraging local SEO, optimizing the Google Business profile, and building targeted backlinks, we elevated the restaurant from initial visibility to a leading seafood destination in Riyadh, demonstrating the power of local SEO in growing a business.