Client Overview
Client: Halwa Water Store
Activity: An e-commerce store specialized in selling bottled water, including small bottles and large water gallons, with high quality for individuals and shops in the Kingdom of Saudi Arabia.
Location: Kingdom of Saudi Arabia
Initial Status: A newly launched website built from scratch with no presence in search engines and no significant sales.
The Challenge
When we started working with Halwa Water, we faced the following challenges:
- Intense competition from well-known water brands such as Nova, Hana, and Aquafina, which dominate the bottled and gallon water market.
- Difficulty convincing customers to buy bottled water from a new store instead of established traditional brands.
- Lack of a clear competitive advantage for the website at the beginning compared to competitors.
- The need for an innovative strategy to increase sales in a crowded and highly competitive market.
Objectives
- Analyze competitors to build a strategy that outperforms them in digital visibility and the bottled water market.
- Increase sales of bottled water and water gallons by attracting new customers.
- Make Halwa Water the preferred choice for purchasing bottled water in Saudi Arabia within 6–12 months.
Strategy
- Competitor Analysis and Outperformance Plan
- Studied major competitors such as Nova and Hana to identify the keywords they dominate, including “bottled water,” “water bottles,” and “home water gallons.”
- Targeted these keywords while adding local modifiers such as “best bottled water in Saudi Arabia” and “pure water gallons at affordable prices” to outperform them.
- Technical Website Optimization
- Improved website loading speed to be faster than competitors, with a smooth browsing experience on both mobile and desktop.
- Created a clear product structure such as “330 ml bottles” and “5-gallon water containers” to make product selection easier.
- Content That Highlights Quality and Beats Competitors
- Created brand pages such as “Halwa Water: Purity Delivered to You” explaining the purification process and water source, outperforming competitors who lack such details.
- Added a content section titled “Quick Tips” featuring topics like “How many water bottles do you need daily?” and “Benefits of large water gallons for home use” to attract customers.
- Introduced a comparison table showing why Halwa Water is better than others in terms of purity and price.
- Targeted Backlink Campaign
- Published guest posts on Saudi health and lifestyle websites such as “How to Choose the Best Bottled Water?” with links pointing to Halwa Water.
- Built manual backlinks from trusted e-commerce and industry-related websites to increase credibility.
- Enhancing Customer Experience to Boost Sales
- Added offers like “Buy a carton of bottles and save” and “Monthly water gallon subscription” with competitive pricing.
- Provided fast delivery within 24 hours, a key advantage over some competitors.
Results
After just 3 months of intensive work, Halwa Water Store achieved the following results:
- Outperforming competitors: Ranked at the top of search results for keywords such as “water bottles,” “home water gallons,” and “best bottled water in Saudi Arabia,” surpassing major competitors.
- Organic traffic growth: Increased monthly visits from 0 to 1,000 visitors, with strong demand for bottled water and gallon offers.
- Sales growth: Sales increased by 98%, with noticeable growth in carton orders and monthly gallon subscriptions.
- Strong market position: Halwa Water became the preferred choice for purchasing bottled water in Saudi Arabia thanks to quality and fast delivery.
- Improved conversion rate: Conversion rate increased from 1.8% to 4.2% due to competitive offers and an easy purchasing process.
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