Company Overview
Company: Aqdi Platform
Activity: An electronic platform providing digital contract services, with a focus on electronic rental contracts in Saudi Arabia.
Location: Kingdom of Saudi Arabia
Initial Status: A new website with no prior search engine rankings and almost zero traffic at the start of the project.
The Challenge
When we began working with Aqdi, the website faced the following challenges:
- No visibility in search results for core keywords such as “Electronic Rental Contract” and “Rental Contract.”
- Limited content that was not optimized for search engines.
- Strong competition from government platforms such as the Ejar Network and other similar service providers.
- A user experience that required improvement to simplify the contract creation process.
Objectives
- Increase organic visibility in search engines for targeted keywords.
- Improve user experience to make the platform easier and more attractive to use.
- Reach the first position after the Ejar Network as the preferred destination for electronic contracts in Saudi Arabia within 6–12 months.
Strategy
- Keyword Research
- Focused on two primary keywords: “Electronic Rental Contract” and “Rental Contract,” along with related terms such as “Saudi Rental Contract” and “How to Create an Electronic Rental Contract.”
- Targeted long-tail keywords like “Electronic rental contract for apartments in Saudi Arabia” to attract highly specific audiences.
- Added supporting topics such as Citizen Account, highlighting that one of its requirements is having a registered rental contract.
- Technical SEO Optimization
- Improved website loading speed using modern technologies and file compression techniques.
- Created an XML Sitemap and fixed technical errors.
- Ensured full mobile responsiveness to meet user needs.
- High-Quality Content Creation
- Added an educational section featuring articles such as “Your Guide to Creating an Electronic Rental Contract in 5 Minutes” and “The Difference Between Traditional and Electronic Rental Contracts.”
- Used keywords strategically to strengthen search rankings.
- Backlink Building
- Collaborated with Saudi legal and real estate blogs to publish sponsored articles.
- Acquired backlinks from trusted websites in the real estate and digital services sectors.
- User Experience (UX) Enhancement
- Introduced a simple interface with clear steps for contract creation.
- Provided live chat support to assist users in real time.
Results
After only 9 months of continuous work, Aqdi achieved the following results:
- First-page rankings: Secured second place directly after the Ejar Network for keywords such as “Electronic Rental Contract” and “Rental Contract.”
- Organic traffic growth: Increased monthly search traffic from 0 to 5,000 visitors.
- Usage growth: The number of contracts created through the platform increased by 250% due to reaching new users.
- Complete competitive edge: Aqdi became the top choice after Ejar for individuals and businesses seeking fast and reliable electronic contract solutions.
- Improved metrics: User retention rate increased by 40% thanks to the enhanced user experience.
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