Client Overview

• Client: Abaar

• Industry: Online platform specializing in home water delivery services in Saudi Arabia, focusing on providing high-quality drinking water.

• Location: Saudi Arabia

• Initial Status: The website was moderately established and had some prior SEO work, but it was not ranking first for target keywords like “best drinking water” and “best water delivery company,” instead appearing between positions 5-10 in search results.

Challenges
When we started working with Abaar, we faced the following challenges:

• The site appeared in search results but lacked dominance, not ranking at the top for primary keywords “best drinking water” and “best water delivery company.”

• The content was partially good but lacked depth and optimization to outperform competitors.

• Strong competition from major companies in the Saudi market offering similar services.

• User experience needed enhancements to increase conversion rates.

Goals

1. Achieve the first position in search results for the target keywords “best drinking water” and “best water delivery company.”

2. Improve content and user experience to enhance trust and sales.

3. Establish Abaar as the top water delivery choice in Saudi Arabia within 3–6 months.

Strategy

1. Keyword Analysis and Targeting

   • Focused on primary keywords “best drinking water” and “best water delivery company,” while expanding to related keywords like “home water delivery in Riyadh” and “pure drinking water in Saudi Arabia.”

   • Analyzed top-ranking competitors to understand their strengths and weaknesses.

2. Technical SEO Optimization

   • Conducted a full website audit to improve performance, including faster loading and fixing structural issues.

   • Improved internal linking to connect key pages, such as subscription pages and product pages.

3. Content Development and Optimization

   • Enhanced existing content to be more detailed and informative, adding articles like “Why Abaar Water Is the Best for Drinking” and “How to Choose the Best Water Delivery Company in Saudi Arabia.”

   • Added information about water quality (e.g., mineral content and purification) to attract health-conscious customers.

4. Backlink Building and Credibility Enhancement

   • Launched a manual backlink campaign using guest posts on reputable websites like health and home services blogs in Saudi Arabia.

   • Acquired links from high-authority local sites to boost domain authority and trust.

5. User Experience Improvements

   • Added one-click water ordering with an easy-to-use interface.

   • Provided a delivery map and scheduling system to simplify the process for customers.

Results
After 3 months of intensive work, Abaar achieved the following:

• Top Keyword Rankings: The website reached the first position on Google for “best drinking water” and “best water delivery company” in Saudi Arabia.

• Increased Organic Traffic: Organic visits grew by 40%, from 2,000 monthly visitors to 5,000.

• Subscription Growth: Recurring delivery subscriptions increased by 120% due to higher visibility and persuasive content.

• Outperforming Competitors: Abaar became the leading water delivery option in Saudi Arabia, surpassing previously dominant competitors.

• Improved Conversion Metrics: Conversion rates rose from 2% to 4.5% thanks to enhanced UX and increased customer trust.

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